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You’re Invited!
Destination BC Corporate Strategy and Revitalized Brand Presentation,
and New Co-Op Marketing Program Consultation
Join us for a special tourism industry presentation on our new three-year corporate strategy, marketing plan and revitalised destination brand. Learn about the strategies and programs that Destination BC will focus on to make British Columbia the most highly recommended travel destination in North America and increase revenue for industry across the province.
Provide Your Input on Destination BC’s Proposed New Co-op Marketing Program
As part of its new corporate strategy, Destination BC is moving toward new approaches to cooperative marketing. Learn more about Destination BC’s plans and share your thoughts and ideas about how they can work best for industry and communities.This workshop is one of many consultation sessions Destination BC is hosting over the next few months to gather input from industry and community stakeholders and to help develop detailed guidelines prior to implementation.
Event Details:
1 pm – 2:30 pm Corporate Strategy and Revitalized Brand Launch
2:30 pm – 3 pm Networking Break
3 pm – 4:30 pm Industry Workshop: Proposed New Co-op Marketing Program
Events are planned throughout British Columbia.
Click below to register for the presentation closest to you:
Cranbrook, November 24
Nelson, November 26
Smithers, December 1
Penticton, December 3
Kelowna, December 3
Williams Lake, December 4
Abbotsford, December 8
Prince George, December 10
Dawson Creek, December 12
Squamish, December 16 (industry consultation session only)
Kamloops, December 17
Space is limited.
Please register to secure your seat.
For those who are not able to join in person, a Webinar on the Co-op Marketing program will be made available in January 2015.
Watch the newsletter and corporate website for more details.
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