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Between February and May 2012, Kootenay Rockies Tourism’s President and staff have visited 15 communities throughout the region to meet with over 100 tourism businesses and community representatives. The objective of this Marketing Roadshow was to inform the tourism stakeholders on the collaborative marketing initiatives available through Kootenay Rockies Tourism and to promote the new KOOTENAYapp. For KRT, the roadshow has been a great opportunity to strenghten relationships with our Partners, and to listen to their comments and suggestions to better understand their marketing priorities. The stakeholders that attended the marketing presentations, as well as the ones unable to attend, have been invited to complete a survey. This survey was meant to collect general information about tourism businesses in the Kootenay Rockies region as well as their target markets and preferred marketing tools and channels. Download the Marketing Roadshow Report and Survey Results here In addition to the marketing presentations, Kootenay Rockies Tourism also appeared as a delegation before each of the newly elected municipal councils, to present its mandate and the different advertising programs, and also to talk about the state of tourism revenue for the region. Kootenay Rockies Tourism would like to thank everyone for their participation. For more information on Kootenay Rockies Tourism Collaborative Marketing Initiatives visit: www.KRTourism.ca/marketing |
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Wendy Van Puymbroeck,
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