Kootenay Rockies Tourism is pleased to provide, free of charge, two professional development opportunities for tourism businesses. Join us January 31 in Cranbrook or February 2 in Nelson to learn more about ‘Google for Small Business’ and ‘The Power of Story’.
Scott Bauer, GOOGLE FOR SMALL BUSINESS
Scott is the Marketing Director at Navigator Multimedia, and is a graduate of the Okanagan School of Business, with 3 years experience at Navigator leading AdWords activity and new business relations. Join Scott for actionable insights on the following topics.
Google My Business:
Making the most of Google My Business with an overview, verify and optimize your page. How to generate a review link and why social proof is important.
Google Analytics:
How can it help small business, account overview and set up, set goals and track performance.
Google Ad Words:
Google search advertising for small business, overview, and account management best practices.
Gary Ross, THE POWER OF STORY
Bestselling author (and former Director of Global Content at Destination BC) Gary Stephen Ross explains why storytelling is the best way to connect with an audience. What, exactly, is a story? Why is storytelling such a powerful marketing technique? This workshop will help you develop your own unique tourism story, and master the most effective ways of sharing it.
January 31, 2017
Cranbrook, Prestige Rocky Mountain Resort & Convention Centre – Van Horne Room
9am to 5pm Mountain Time
February 2, 2017
Nelson, Prestige Lakeside Resort & Convention Centre – Kootenay Room
9am to 5pm Pacific Time
Both events are full day workshops with breaks and lunches hosted by Kootenay Rockies Tourism.
Bring your own computer and log in codes for Google.
AGENDA – please arrive no later than 8:45 am to check in on event day:
- 9:00 am – 10:00 am- Google My Business
- 10:00 am – 10:15 am – Morning Break – refreshments provided
- 10:15 am – 12:00 am – Google Analytics
- 12:00 pm – 12:45 pm – Lunch – hosted by Kootenay Rockies Tourism
- 12:45 pm – 2:30 pm – Google Ad Words
- 2:30 pm – 2:45 pm – Afternoon Break – refreshments provided
- 2:45 pm – 4:45 pm – The Power of Story
REGISTER BELOW – free to attend!
