|
Tourism British Columbia’s Research, Planning and Evaluation team conducts research on various aspects of the tourism industry, providing industry partners with information to enhance the effectiveness of future marketing and development projects. Below are some interesting recent reports available to download from the web or in pdf format. More Research can be viewed here. Questions or Comments can be directed here: |
|
|
In-Market Consumer Research Reports The 2012 In-Market Consumer Research was undertaken in late 2011 and early 2012 to provide the six tourism regions information on the perceptions from key markets including British Columbia, Alberta, Western Washington and Eastern Washington. This report includes information on the top factors for choosing a BC destination, familiarity with the regions, activities participated in, future trip types, seasonality, trip planning tools and reasons for being unlikely to visit the regions. The full report on the findings, plus a summary specifically for the Kootenay Rockies region are available:
|
|
|
|
|
|
|
| Online Performance Reports
|
|
| Web stats are calculated by Google Analytics and compiled quarterly. The performance report includes stats on pageviews, unique visits, traffic sources, bounce rates, referral links, top pages and top search terms for HelloBC.com and HelloBC.com/kr. | |
| These statistics are compiled and provided by Tourism British Columbia’s E-Business team. | |
| Web Stats – July, Aug, Sept 2012 | |
| Web Stats – April, May, June 2012 | |
| Web Stats – Jan, Feb, March 2012 | |
|
|
|
| You may also like to bookmark the Research page on KRTourism.ca for ongoing updates and developments. | |
